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Audience Targeting

Targeting allows an author to see what the project would look like if it were being browsed by a user with a given set of attributes. It also allows an author to tag the content being authored to the configured attributes on the project.

Tagging Pages

When creating a page in a project created using the Website Editorial blueprint, content can be targeted to the page visitor’s segment. This is done by tagging which segment the page is targeted for.

To tag a page, in the Sidebar panel, click on the Pages folder. Navigate to the level and location within the project navigation tree where you want to tag the content, then right click and select Edit. Depending on how tagging was named/setup, go to the section for tagging content and check the box next to the attribute the page is targeted for.

In the example below, targeting is in the Metadata section, under Segments, where the available segments are Anonymous, Guy and Gal, and the page is currently tagged for the segment Guy.


Viewing the project with different segments

The authoring environment can be configured with any number of predefined attributes for targeting. A set of attributes is like a profile, in fact it behaves exactly the same way but instead of setting up and signing in as specific users to test different scenarios authors can simply switch back and forth between the available configured attributes.

To find out the current active targeting attributes, switch Edit Mode to on (pencil icon found on the top right of Studio, which then opens the experience builder panel on the right hand side). Click on Audience Targeting and the current attribute values will be displayed in the panel. You can have as many attributes as you need for your project. To add other attributes, please see the section Content Targeting in the developer’s section of the documentation.


In the Website Editorial blueprint that we are using, the targeting attribute used is Segment.


To view what the project would look like if it were being browsed by a certain segment, open Audience Targeting by switching on Edit Mode on the upper right hand of Studio, click on Audience Targeting then select the segment you would like to see the project with.


Below is a page with the segment set to Anonymous. Notice the articles available on the page.


Selecting a different segment than the currently selected one, will cause the preview for all channels to immediately respond with content for a user with the attributes selected. Below, the segment Guy is selected. Notice the articles available on the page has changed to display only articles targeted to segment Guy


Here, the segment Gal is selected. Again, notice the articles available on the page.


As mentioned above, you can setup/configure as many attributes as needed to target your content and for more information. Please see the sections on targeting, Content Targeting in the developers section of the documentation and Audience Targeting and Content Targeting Guide in the site administrators section of the documentation for more information.